Privacy policy

Last updated: 4 November 2026

At SERAPHA, your privacy matters to us. We are committed to protecting your personal information and ensuring that your shopping experience is safe, secure and transparent.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make a purchase or interact with us.

By using our website, you acknowledge that your personal information will be handled in accordance with this policy.

1. INFORMATION WE COLLECT

When you visit SERAPHA or make a purchase, we may collect the following information:

Personal Information

  • Full name.

  • Billing and delivery address.

  • Email address.

  • Telephone number.

Order Information

  • Products purchased.

  • Order history.

  • Payment status.

  • Delivery and return information.

Technical Information

  • IP address.

  • Browser type and device information.

  • Website activity and browsing behaviour.

  • Cookies and similar tracking technologies.

We only collect information that is necessary for operating our business and providing our services.

2. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

  • Processing and fulfilling customer orders.

  • Arranging deliveries and providing tracking information.

  • Processing refunds, returns and exchanges.

  • Communicating important order updates.

  • Responding to customer enquiries.

  • Improving our website and shopping experience.

  • Preventing fraudulent transactions and protecting our business.

  • Sending marketing communications where you have agreed to receive them or where applicable law permits.

We will never sell your personal information to third parties.

3. PAYMENT INFORMATION

All payments made through SERAPHA are processed using secure third-party payment providers.

We do not intentionally store or have access to your full payment card details.

Payment information is handled by the relevant payment provider in accordance with its own privacy and security policies.

4. SHARING YOUR INFORMATION

To operate SERAPHA effectively, we may share certain personal information with trusted third-party service providers.

These may include:

  • Shopify: Our e-commerce platform, which allows us to operate our online store.

  • Payment Providers: To securely process customer payments.

  • Delivery Companies: To fulfil and deliver customer orders.

  • Website Services: To maintain website functionality, security and performance.

  • Marketing Services: To manage communications and promotional campaigns where applicable.

These providers are only permitted to use personal information as necessary to provide their services or where otherwise legally permitted.

5. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies may be used to:

  • Remember items in your shopping basket.

  • Keep essential website features working.

  • Understand how visitors use our website.

  • Improve website performance.

  • Support advertising and marketing activities where applicable.

You can manage your cookie preferences through our website's cookie settings.

Non-essential cookies will only be used where the required consent has been obtained.

6. DATA STORAGE AND SECURITY

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

Your information may be stored and processed by Shopify and other service providers in locations outside the United Kingdom.

Where personal information is transferred internationally, appropriate legal safeguards will be used where required.

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, including meeting legal, accounting and reporting obligations.

7. YOUR PRIVACY RIGHTS

Under applicable UK data protection laws, you have certain rights regarding your personal information.

These may include:

  • Right of Access: Request a copy of the personal information we hold about you.

  • Right to Rectification: Request corrections to inaccurate or incomplete information.

  • Right to Erasure: Request the deletion of your personal information in certain circumstances.

  • Right to Restriction: Request that we restrict how your information is used in certain circumstances.

  • Right to Data Portability: Request your information in a transferable format where applicable.

  • Right to Object: Object to certain types of processing, including direct marketing.

Where we rely on consent, you can withdraw that consent at any time. This will not affect processing carried out before consent was withdrawn.

To exercise any of these rights, please contact us using the details provided below.

8. MARKETING COMMUNICATIONS

From time to time, SERAPHA may send promotional emails about new collections, product launches, exclusive releases and brand updates.

You will only receive marketing communications where we have the appropriate legal permission to send them.

You can unsubscribe at any time by using the unsubscribe link included in our emails.

Unsubscribing from marketing communications will not affect essential emails relating to existing orders or customer service enquiries.

9. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites or services.

SERAPHA is not responsible for the privacy practices, content or security of external websites.

We recommend reviewing the privacy policies of any third-party websites you visit.

10. CHILDREN'S PRIVACY

SERAPHA does not knowingly collect personal information from children where doing so would be unlawful.

If you believe a child has provided us with personal information without appropriate authorisation, please contact us so that we can investigate.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable legislation.

Any updates will be published on this page, with the revised date displayed at the top.

We encourage customers to review this page periodically.

12. CONTACT US

If you have any questions about this Privacy Policy, how your information is handled or wish to exercise your data protection rights, please contact us.

SERAPHA

Website: https://serapha.shop

Email: seraphaclothing@gmail.com

For further information about your data protection rights, you can contact the UK's Information Commissioner's Office (ICO).

Website: https://ico.org.uk/

SERAPHA — A HIGHER FORM.